Week 3 (September 10, 2015) – Smith Warehouse, Bay 12, Room 228
Audience & Marketing
* Students bring hard drives and footage to class *
• In-class discussion: Feedback workshop on interviews and b-roll. Discuss optimizing content on platforms including YouTube (tags, titles, length, playlists, linking between videos). Discuss readings, viewings, and reflection papers. Discuss audience and marketing with special guest.
• In-class activities: In-class demo (in MPS editing lab) covering file organization, ingesting footage, setting up your timeline/sequence, pulling selects, and crafting your story.
• In-class discussion: Feedback workshop on interviews and b-roll. Discuss optimizing content on platforms including YouTube (tags, titles, length, playlists, linking between videos). Discuss readings, viewings, and reflection papers. Discuss audience and marketing with special guest.
• In-class activities: In-class demo (in MPS editing lab) covering file organization, ingesting footage, setting up your timeline/sequence, pulling selects, and crafting your story.
Special Guest
Cara Rousseau, Manager of Digital and Social Media Strategy at Duke University, will be our special guest. Please take a minute to read about Cara.
Assignments
• Teams finalize Story #1: Food Entrepreneurs (TRT: under 2 min). Please review and follow the requirements for submitting stories on the Story Guidelines page. Come ready for the Red Carpet Guacamole Premiere next week (9/17)!
• Bring your *optional* thank you notes for Cara Rousseau, Lawrence Chen ([email protected]), Sonja Faust, and Dillon Patel. Reminder: please download the Official AM&I Letterhead and consult these samples for your handwritten notes.
• Bring your *optional* thank you notes for Cara Rousseau, Lawrence Chen ([email protected]), Sonja Faust, and Dillon Patel. Reminder: please download the Official AM&I Letterhead and consult these samples for your handwritten notes.
Read, Watch and Write.
• Reading #1: Students should read chapters 5-7 of Clayton M. Christensen's "How Will You Measure Your Life"
• Reading #2: Barbara Fredrickson's "Your Phone vs Your Heart"
• Reading #3: Adam Bryant's “When Humility and Audacity Go Hand in Hand”
• Viewings: Students should watch these features on local entrepreneurs:
• Reading #2: Barbara Fredrickson's "Your Phone vs Your Heart"
• Reading #3: Adam Bryant's “When Humility and Audacity Go Hand in Hand”
• Viewings: Students should watch these features on local entrepreneurs:
Monuts
The Parlour
|
The Art of Cool
Cocoa Cinnamon
|
• Reflections: Students should write reflections on readings and viewings and submit reflections using the form below by 5pm Tuesday, September 15th.
REMINDER: 25% of your final grade will be based on class participation and reflection papers. See Reflection Papers under grading on the overview page for an exposition of this assignment.
Please include any shoot related questions in your reflections this week, as well as thoughts on the guest speakers and editing workshop.
REMINDER: 25% of your final grade will be based on class participation and reflection papers. See Reflection Papers under grading on the overview page for an exposition of this assignment.
Please include any shoot related questions in your reflections this week, as well as thoughts on the guest speakers and editing workshop.
We'll see you on September 17th for Week 4 – Innovation = Team Sport
Saleem Reshamwala, Filmmaker/Creative Director at KidEthnic Films, will be our special guest. Please take a minute to read about Saleem and watch some of his videos.
Saleem Reshamwala, Filmmaker/Creative Director at KidEthnic Films, will be our special guest. Please take a minute to read about Saleem and watch some of his videos.