Class Notes: Week 3

  • AM & I Week 3
  • Thursday, September 10, 2015
  • 3:38 PM

    • Adobe Premiere Pro feat Carson Mataxis
      • How to organizing files/recommendations for organizing files
        • EDIT DOCS folder - put raw footage there - organize by date
        • RENDERS  folder- put final products/videos in there
      • Project Window
        • Organize all files in this - graphics (photos), music, interviews, b-roll
      • Always change sequence settings to match footage on Timeline
      • Drag all footage onto timeline, cut and drag footage you want up to another track (Carson called them selects), delete footage you don’t want
      • Shortcut Keys
        • J,K,L - rewind, pause, play, or just drag playhead/scrub with cursor
        • CMD +, CMD - : zoom in, zoom out on Timeline
        • B - blade (cut)
      • Exporting - hit match sequence settings at top and you should be good to go
    • Final Cut Pro X feat Chip Bobbert
      • File structure/Way of Organizing Files
        • Library - bundle of all of files, whenever you render something - it is in the library - all of your stuff is inside it
          • Events - a group of projects
            • Projects - different editing timelines/sequence
              • Set project settings based on first clip
      • Importing - does a lot of legwork upfront
        • If you are just getting started, benefit from automatic corrections
        • Does color grading well 
    • Cara Rousseau (Social Media Strategist & Manager), Sonja Foust (New Office, Pulls Together Videos Across Campus from 125 Channels) , Dillon Patel (finance and VMS, Gothic Content Dev)
      • Dillon and Sonja have personal portfolios and examples
      • Devil's Advocates
        • Snapchat, Instagram, Twitter, Tumblr, Facebook
          • Visual, ask Snapchat questions and Duke Snapchats back - get 3000 views and give them stickers
        • DukeStudents - all unfiltered content - real stories from real students
          • Most effective marketing tool for prospective students
        • If you are capturing art across campus, email cara.rousseau@duke.edu or Matthew King and Hayaosi Yen, also #dukestudents
          • Mostly reposting and resharing
      • Where can I get more exposure for my content?
        • Find someone that has a big pipe or reach - ask them to give a mention
        • Think about bigger areas to plug into - Artstigators, National media
          • Let us know if you are pitching to national media
      • Sonja
        • Different options for putting videos - YouTube is search friendly - second largest search engine after Google
        • Looking for ad revenue - link both YouTube and site to maximize both
        • Figure out where people are dropping off in your videos - know how to optimize length, hone in on content, use functionality of YouTube to get people to see more videos, pretty friendly for experimentation
          • Duke video is 90 seconds - depends on format
      • Text overlay on videos - billboard format on YouTube
      • Dillon
        • Use Weebly/SquareSpace - cheating way to make a website - looks fancy - pay $15 for own name
        • Super valuable and helpful to get career you want
          • Online portfolio helps get your name and media out there
      • Portfolio is standard in arts and media - you need to have one
        • Domainer - search for domain name - $10 - $20 for a domain
        • Can sell works conveniently from portfolio
      • Few tips on YouTube video
        • Use descriptive titles with keywords near the front
        • Write an accurate description that includes keywords
        • Choose great thumbnails
        • Close caption your videos
      • Facebook
        • YouTube linking vs native uploads
          • FB as content host - showing preferential to host content
            • A/B Test - 20x more shown on TimeLine
          • If you are doing video, right now, upload to FB than YouTube link
          • Facebook videos watched 20 seconds vs YouTube is 1.5 minutes
      • Analytics
        • Views
        • Traffic sources
        • Playback locations
        • Audience retention
      • Questions
        • Having a hub for all of stuff is important
          • Producing videos - all social media might be YouTube
          • Multimedia - point to portfolio
        • Selling yourself on LinkedIn
          • More media options than before - SlideShare - upload presentations
            • Do a slide show of portfolio that is part of LinkedIn channel
          • Publish yourself as well - periodical of everything you have published
          • Break it down by what work you did and what role you acted in - embed media throughout
          • Use functionality
        • Facebook uploading and sharing
          • Same group of friends - do it at same time - will group together as one post - more well-shown
          • Optimal to space out posts a little bit - will keep reappearing
        • Pages vs Profiles
          • Pages are companies and brands - not successful in getting content out - need to get people to share
          • Profiles are people - Facebook makes more money off of profiles - tag people on pages, owner of restaurants
          • Reach out to people to share
        • Do both portfolio and LinkedIn portfolio
    • Opportunities - use all of you on camera, internship roles - post jobs on DukeLists - contact Dillon, Sonja, Cara - hire once a year/twice a year
      • Good chance to get on camera and put on portfolio
      • Well-connected in digital media scene - give high preference to Amy's students