Class Notes: Week 3
- AM & I Week 3
- Thursday, September 10, 2015
- 3:38 PM
- Adobe Premiere Pro feat Carson Mataxis
- How to organizing files/recommendations for organizing files
- EDIT DOCS folder - put raw footage there - organize by date
- RENDERS folder- put final products/videos in there
- Project Window
- Organize all files in this - graphics (photos), music, interviews, b-roll
- Always change sequence settings to match footage on Timeline
- Drag all footage onto timeline, cut and drag footage you want up to another track (Carson called them selects), delete footage you don’t want
- Shortcut Keys
- J,K,L - rewind, pause, play, or just drag playhead/scrub with cursor
- CMD +, CMD - : zoom in, zoom out on Timeline
- B - blade (cut)
- Exporting - hit match sequence settings at top and you should be good to go
- Final Cut Pro X feat Chip Bobbert
- File structure/Way of Organizing Files
- Library - bundle of all of files, whenever you render something - it is in the library - all of your stuff is inside it
- Events - a group of projects
- Projects - different editing timelines/sequence
- Set project settings based on first clip
- Importing - does a lot of legwork upfront
- If you are just getting started, benefit from automatic corrections
- Does color grading well
- Cara Rousseau (Social Media Strategist & Manager), Sonja Foust (New Office, Pulls Together Videos Across Campus from 125 Channels) , Dillon Patel (finance and VMS, Gothic Content Dev)
- Dillon and Sonja have personal portfolios and examples
- Devil's Advocates
- Snapchat, Instagram, Twitter, Tumblr, Facebook
- Visual, ask Snapchat questions and Duke Snapchats back - get 3000 views and give them stickers
- DukeStudents - all unfiltered content - real stories from real students
- Most effective marketing tool for prospective students
- If you are capturing art across campus, email cara.rousseau@duke.edu or Matthew King and Hayaosi Yen, also #dukestudents
- Mostly reposting and resharing
- Where can I get more exposure for my content?
- Find someone that has a big pipe or reach - ask them to give a mention
- Think about bigger areas to plug into - Artstigators, National media
- Let us know if you are pitching to national media
- Sonja
- Different options for putting videos - YouTube is search friendly - second largest search engine after Google
- Looking for ad revenue - link both YouTube and site to maximize both
- Figure out where people are dropping off in your videos - know how to optimize length, hone in on content, use functionality of YouTube to get people to see more videos, pretty friendly for experimentation
- Duke video is 90 seconds - depends on format
- Text overlay on videos - billboard format on YouTube
- Dillon
- Use Weebly/SquareSpace - cheating way to make a website - looks fancy - pay $15 for own name
- Super valuable and helpful to get career you want
- Online portfolio helps get your name and media out there
- Portfolio is standard in arts and media - you need to have one
- Domainer - search for domain name - $10 - $20 for a domain
- Can sell works conveniently from portfolio
- Few tips on YouTube video
- Use descriptive titles with keywords near the front
- Write an accurate description that includes keywords
- Choose great thumbnails
- Close caption your videos
- YouTube linking vs native uploads
- FB as content host - showing preferential to host content
- A/B Test - 20x more shown on TimeLine
- If you are doing video, right now, upload to FB than YouTube link
- Facebook videos watched 20 seconds vs YouTube is 1.5 minutes
- Analytics
- Views
- Traffic sources
- Playback locations
- Audience retention
- Questions
- Having a hub for all of stuff is important
- Producing videos - all social media might be YouTube
- Multimedia - point to portfolio
- Selling yourself on LinkedIn
- More media options than before - SlideShare - upload presentations
- Do a slide show of portfolio that is part of LinkedIn channel
- Publish yourself as well - periodical of everything you have published
- Break it down by what work you did and what role you acted in - embed media throughout
- Use functionality
- Facebook uploading and sharing
- Same group of friends - do it at same time - will group together as one post - more well-shown
- Optimal to space out posts a little bit - will keep reappearing
- Pages vs Profiles
- Pages are companies and brands - not successful in getting content out - need to get people to share
- Profiles are people - Facebook makes more money off of profiles - tag people on pages, owner of restaurants
- Reach out to people to share
- Do both portfolio and LinkedIn portfolio
- Opportunities - use all of you on camera, internship roles - post jobs on DukeLists - contact Dillon, Sonja, Cara - hire once a year/twice a year
- Good chance to get on camera and put on portfolio
- Well-connected in digital media scene - give high preference to Amy's students