Locomotion Media Group, LLC
  • Welcome
  • Motion Pictures
  • Motion Graphics
  • Education
    • AM&I 2015 >
      • AM&I 2015 FINAL VIDEOS
      • Welcome to Duke AM&I
      • Course schedule >
        • Week 1 (Aug 27) >
          • Class Notes - Week 1
        • Week 2 (Sept 3) >
          • Class Notes - Week 2
        • Week 3 (Sept 10) Edit Lab #1 >
          • Class Notes - Week 3
        • Week 4 (Sept 17) Guac Premiere #1 >
          • Class Notes - Week 4
          • Story #1: Food Entrepreneurs
        • Week 5 (Sept 24) >
          • Class Notes - Week 5
        • Week 6 (Oct 1) Edit Lab #2 >
          • Class Notes - Week 6
          • How to set up and light an interview.
        • Week 7 (Oct 8) Guac Premiere #2 >
          • Class Notes - Week 7
          • Story #2: Arts Entrepreneurs
        • Week 8 (Oct 15) >
          • Class Notes - Week 8
        • Week 9 (Oct 22) >
          • Class Notes - Week 9
        • Week 10 (Oct 29) Edit Lab #3 >
          • Class Notes - Week 10
        • Week 11 (Nov 5) >
          • Class Notes - Week 11
        • Week 12 (Nov 12) Guac Premiere #3 >
          • Class Notes - Week 12
          • Story #3: Entrepreneurs
        • Week 13 (Nov 19)
        • Week 14 (Nov 26) No class!
        • Week 15 (Dec 3)
    • AMP 2016 >
      • AMP 2016 Final Videos
      • Welcome to Duke AMP
      • Course Schedule >
        • Week 1 (Aug 30) Intro >
          • AMP Week 1 Class Notes
        • Week 2 (Sept 6) Production Lab and Pitch 101 >
          • AMP Week 2 Class Notes
        • Week 3 (Sept 13) Edit Lab #1, Story #1 Pitch >
          • AMP Week 3 Class Notes
        • Week 4 (Sept 20) >
          • AMP Week 4 Class Notes
        • Week 5 (Sept 27) Edit Lab #2, Story #1 Rough Cut >
          • AMP Week 5 Class Notes
        • Week 6 (Oct 4) Guac Premiere #1 >
          • AMP Week 6 Class Notes
          • Story #1
        • Week 7 (Oct 11) Fall Break
        • Week 8 (Oct 18) American Underground, Story #2 Pitch >
          • AMP Week 8 Class Notes
        • Week 9 (Oct 25)
        • Week 10 (Nov 1) Production Lab #2 >
          • AMP Week 10 Class Notes
        • Week 11 (Nov 8) Edit Lab #3, Story #2 Rough Cut >
          • AMP Week 11 Class Notes
        • Week 12 (Nov 15) Guac Premiere #2 >
          • AMP Week 12 Class Notes
        • Week 13 (Nov 22) Final Presentation Preparation >
          • AMP Week 13 Class Notes
        • Week 14 (Nov 29) >
          • AMP Week 14 Class Notes
        • Week 15 (Dec 6) Final Presentations
    • AMP 2017 >
      • AMP 2017 Final Videos
      • Welcome to Duke AMP 2017
      • COURSE SCHEDULE >
        • Week 1 (Aug 29) Intro
        • Week 2 (Sept 5) Production Lab and Pitch 101
        • Week 3 (Sept 12) Edit Lab #1, Story #1 Pitch
        • Week 4 (Sept 19) PRODUCTION WORKSHOP
        • Week 5 (Sept 26) Edit Lab #2, Story #1 Rough Cut
        • Week 6 (Oct 3) Guac Premiere #1
        • Week 7 (Oct 10) Fall Break
        • Week 8 (Oct 17 American Underground, Story #2 Pitch
        • Week 9 (Oct 24) Production Lab #2
        • Week 10 (Oct 31) PRODUCTION WORKSHOP
        • Week 11 (Nov 7) Edit Lab #3, Story #2 Rough Cut
        • Week 12 (Nov 14) Guac Premiere #2
        • Week 13 (Nov 21) Final Presentation Preparation
        • Week 14 (Nov 28)
        • Week 15 (Dec 5) Final Presentations
    • AMP 2019 >
      • Welcome to Duke AMP 2019
      • MORE INFO >
        • Before we begin...
        • Resources
        • Story Requirements
        • Story Roles and Responsibilities
        • Coffee Talks
      • COURSE SCHEDULE >
        • Week 1 (Wednesday Jan 9th) Intro
        • Week 2 (Monday Jan 14th) Production Lab and Pitch 101
        • Week 3 (Jan 21) NO CLASS MLK
        • Week 4 (Jan 28th) Edit Lab #1, Story #1 Pitch
        • Week 5 (Feb 4th) PRODUCTION WORKSHOP
        • Week 6 (Feb 11th) Edit Lab #2, Story #1 Rough Cut
        • Week 7 (Feb 18th) Guac Premiere #1
        • Week 8 (Feb 25th) American Underground, Story #2 Pitch
        • Week 9 (March 4th) Production Lab #2
        • Week 10 (March 11th) Spring Break
        • Week 11 (March 18th) PRODUCTION WORKSHOP
        • Week 12 (March 25th) Edit Lab #3, Story #2 Rough Cut
        • Week 13 (April 1st) Guac Premiere #2
        • Week 14 (April 8th) Final Presentation Preparation
        • Week 15 (April 15th) Making the Pitch
        • Week 16 (April 22nd) Final Presentations
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Class Notes: Week 3

  • AM & I Week 3
  • Thursday, September 10, 2015
  • 3:38 PM

    • Adobe Premiere Pro feat Carson Mataxis
      • How to organizing files/recommendations for organizing files
        • EDIT DOCS folder - put raw footage there - organize by date
        • RENDERS  folder- put final products/videos in there
      • Project Window
        • Organize all files in this - graphics (photos), music, interviews, b-roll
      • Always change sequence settings to match footage on Timeline
      • Drag all footage onto timeline, cut and drag footage you want up to another track (Carson called them selects), delete footage you don’t want
      • Shortcut Keys
        • J,K,L - rewind, pause, play, or just drag playhead/scrub with cursor
        • CMD +, CMD - : zoom in, zoom out on Timeline
        • B - blade (cut)
      • Exporting - hit match sequence settings at top and you should be good to go
    • Final Cut Pro X feat Chip Bobbert
      • File structure/Way of Organizing Files
        • Library - bundle of all of files, whenever you render something - it is in the library - all of your stuff is inside it
          • Events - a group of projects
            • Projects - different editing timelines/sequence
              • Set project settings based on first clip
      • Importing - does a lot of legwork upfront
        • If you are just getting started, benefit from automatic corrections
        • Does color grading well 
    • Cara Rousseau (Social Media Strategist & Manager), Sonja Foust (New Office, Pulls Together Videos Across Campus from 125 Channels) , Dillon Patel (finance and VMS, Gothic Content Dev)
      • Dillon and Sonja have personal portfolios and examples
      • Devil's Advocates
        • Snapchat, Instagram, Twitter, Tumblr, Facebook
          • Visual, ask Snapchat questions and Duke Snapchats back - get 3000 views and give them stickers
        • DukeStudents - all unfiltered content - real stories from real students
          • Most effective marketing tool for prospective students
        • If you are capturing art across campus, email cara.rousseau@duke.edu or Matthew King and Hayaosi Yen, also #dukestudents
          • Mostly reposting and resharing
      • Where can I get more exposure for my content?
        • Find someone that has a big pipe or reach - ask them to give a mention
        • Think about bigger areas to plug into - Artstigators, National media
          • Let us know if you are pitching to national media
      • Sonja
        • Different options for putting videos - YouTube is search friendly - second largest search engine after Google
        • Looking for ad revenue - link both YouTube and site to maximize both
        • Figure out where people are dropping off in your videos - know how to optimize length, hone in on content, use functionality of YouTube to get people to see more videos, pretty friendly for experimentation
          • Duke video is 90 seconds - depends on format
      • Text overlay on videos - billboard format on YouTube
      • Dillon
        • Use Weebly/SquareSpace - cheating way to make a website - looks fancy - pay $15 for own name
        • Super valuable and helpful to get career you want
          • Online portfolio helps get your name and media out there
      • Portfolio is standard in arts and media - you need to have one
        • Domainer - search for domain name - $10 - $20 for a domain
        • Can sell works conveniently from portfolio
      • Few tips on YouTube video
        • Use descriptive titles with keywords near the front
        • Write an accurate description that includes keywords
        • Choose great thumbnails
        • Close caption your videos
      • Facebook
        • YouTube linking vs native uploads
          • FB as content host - showing preferential to host content
            • A/B Test - 20x more shown on TimeLine
          • If you are doing video, right now, upload to FB than YouTube link
          • Facebook videos watched 20 seconds vs YouTube is 1.5 minutes
      • Analytics
        • Views
        • Traffic sources
        • Playback locations
        • Audience retention
      • Questions
        • Having a hub for all of stuff is important
          • Producing videos - all social media might be YouTube
          • Multimedia - point to portfolio
        • Selling yourself on LinkedIn
          • More media options than before - SlideShare - upload presentations
            • Do a slide show of portfolio that is part of LinkedIn channel
          • Publish yourself as well - periodical of everything you have published
          • Break it down by what work you did and what role you acted in - embed media throughout
          • Use functionality
        • Facebook uploading and sharing
          • Same group of friends - do it at same time - will group together as one post - more well-shown
          • Optimal to space out posts a little bit - will keep reappearing
        • Pages vs Profiles
          • Pages are companies and brands - not successful in getting content out - need to get people to share
          • Profiles are people - Facebook makes more money off of profiles - tag people on pages, owner of restaurants
          • Reach out to people to share
        • Do both portfolio and LinkedIn portfolio
    • Opportunities - use all of you on camera, internship roles - post jobs on DukeLists - contact Dillon, Sonja, Cara - hire once a year/twice a year
      • Good chance to get on camera and put on portfolio
      • Well-connected in digital media scene - give high preference to Amy's students
Next up: Week 4!
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©2015-2020 Locomotion Media Group, LLC
  • Welcome
  • Motion Pictures
  • Motion Graphics
  • Education
    • AM&I 2015 >
      • AM&I 2015 FINAL VIDEOS
      • Welcome to Duke AM&I
      • Course schedule >
        • Week 1 (Aug 27) >
          • Class Notes - Week 1
        • Week 2 (Sept 3) >
          • Class Notes - Week 2
        • Week 3 (Sept 10) Edit Lab #1 >
          • Class Notes - Week 3
        • Week 4 (Sept 17) Guac Premiere #1 >
          • Class Notes - Week 4
          • Story #1: Food Entrepreneurs
        • Week 5 (Sept 24) >
          • Class Notes - Week 5
        • Week 6 (Oct 1) Edit Lab #2 >
          • Class Notes - Week 6
          • How to set up and light an interview.
        • Week 7 (Oct 8) Guac Premiere #2 >
          • Class Notes - Week 7
          • Story #2: Arts Entrepreneurs
        • Week 8 (Oct 15) >
          • Class Notes - Week 8
        • Week 9 (Oct 22) >
          • Class Notes - Week 9
        • Week 10 (Oct 29) Edit Lab #3 >
          • Class Notes - Week 10
        • Week 11 (Nov 5) >
          • Class Notes - Week 11
        • Week 12 (Nov 12) Guac Premiere #3 >
          • Class Notes - Week 12
          • Story #3: Entrepreneurs
        • Week 13 (Nov 19)
        • Week 14 (Nov 26) No class!
        • Week 15 (Dec 3)
    • AMP 2016 >
      • AMP 2016 Final Videos
      • Welcome to Duke AMP
      • Course Schedule >
        • Week 1 (Aug 30) Intro >
          • AMP Week 1 Class Notes
        • Week 2 (Sept 6) Production Lab and Pitch 101 >
          • AMP Week 2 Class Notes
        • Week 3 (Sept 13) Edit Lab #1, Story #1 Pitch >
          • AMP Week 3 Class Notes
        • Week 4 (Sept 20) >
          • AMP Week 4 Class Notes
        • Week 5 (Sept 27) Edit Lab #2, Story #1 Rough Cut >
          • AMP Week 5 Class Notes
        • Week 6 (Oct 4) Guac Premiere #1 >
          • AMP Week 6 Class Notes
          • Story #1
        • Week 7 (Oct 11) Fall Break
        • Week 8 (Oct 18) American Underground, Story #2 Pitch >
          • AMP Week 8 Class Notes
        • Week 9 (Oct 25)
        • Week 10 (Nov 1) Production Lab #2 >
          • AMP Week 10 Class Notes
        • Week 11 (Nov 8) Edit Lab #3, Story #2 Rough Cut >
          • AMP Week 11 Class Notes
        • Week 12 (Nov 15) Guac Premiere #2 >
          • AMP Week 12 Class Notes
        • Week 13 (Nov 22) Final Presentation Preparation >
          • AMP Week 13 Class Notes
        • Week 14 (Nov 29) >
          • AMP Week 14 Class Notes
        • Week 15 (Dec 6) Final Presentations
    • AMP 2017 >
      • AMP 2017 Final Videos
      • Welcome to Duke AMP 2017
      • COURSE SCHEDULE >
        • Week 1 (Aug 29) Intro
        • Week 2 (Sept 5) Production Lab and Pitch 101
        • Week 3 (Sept 12) Edit Lab #1, Story #1 Pitch
        • Week 4 (Sept 19) PRODUCTION WORKSHOP
        • Week 5 (Sept 26) Edit Lab #2, Story #1 Rough Cut
        • Week 6 (Oct 3) Guac Premiere #1
        • Week 7 (Oct 10) Fall Break
        • Week 8 (Oct 17 American Underground, Story #2 Pitch
        • Week 9 (Oct 24) Production Lab #2
        • Week 10 (Oct 31) PRODUCTION WORKSHOP
        • Week 11 (Nov 7) Edit Lab #3, Story #2 Rough Cut
        • Week 12 (Nov 14) Guac Premiere #2
        • Week 13 (Nov 21) Final Presentation Preparation
        • Week 14 (Nov 28)
        • Week 15 (Dec 5) Final Presentations
    • AMP 2019 >
      • Welcome to Duke AMP 2019
      • MORE INFO >
        • Before we begin...
        • Resources
        • Story Requirements
        • Story Roles and Responsibilities
        • Coffee Talks
      • COURSE SCHEDULE >
        • Week 1 (Wednesday Jan 9th) Intro
        • Week 2 (Monday Jan 14th) Production Lab and Pitch 101
        • Week 3 (Jan 21) NO CLASS MLK
        • Week 4 (Jan 28th) Edit Lab #1, Story #1 Pitch
        • Week 5 (Feb 4th) PRODUCTION WORKSHOP
        • Week 6 (Feb 11th) Edit Lab #2, Story #1 Rough Cut
        • Week 7 (Feb 18th) Guac Premiere #1
        • Week 8 (Feb 25th) American Underground, Story #2 Pitch
        • Week 9 (March 4th) Production Lab #2
        • Week 10 (March 11th) Spring Break
        • Week 11 (March 18th) PRODUCTION WORKSHOP
        • Week 12 (March 25th) Edit Lab #3, Story #2 Rough Cut
        • Week 13 (April 1st) Guac Premiere #2
        • Week 14 (April 8th) Final Presentation Preparation
        • Week 15 (April 15th) Making the Pitch
        • Week 16 (April 22nd) Final Presentations