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    • AM&I 2015 >
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          • Story #1: Food Entrepreneurs
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          • How to set up and light an interview.
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          • Story #2: Arts Entrepreneurs
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          • Story #3: Entrepreneurs
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          • Story #1
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        • Week 1 (Aug 29) Intro
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        • Week 11 (Nov 7) Edit Lab #3, Story #2 Rough Cut
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        • Week 1 (Wednesday Jan 9th) Intro
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        • Week 3 (Jan 21) NO CLASS MLK
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        • Week 5 (Feb 4th) PRODUCTION WORKSHOP
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        • Week 12 (March 25th) Edit Lab #3, Story #2 Rough Cut
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Week 10 (November 1, 2016) – LINK Classroom 3

Audience and Marketing


• In-class discussion: 
Discuss readings, viewings, and reflection papers.
​D
iscuss troubleshooting issues or questions from Story #2.
Discuss optimizing content on platforms including YouTube (tags, titles, length, playlists, linking between videos).
​Discuss audience and marketing with special guest. 

• In-class activities: 
Production Lab #2: teams bring camera and audio equipment to class for a hands-on production workshop on light kits, and camera movement. Bring any questions about items covered in Production Lab #1 (composition, natural light, camera speed, aperture, focus, audio, zoom set-up with wired and wireless mics, interview techniques​).

Special Guests

Cara Rousseau (Manager of Digital and Social Media Strategy at Duke University)

​Ned Phillips, Filmmaker/Photographer


Assignments

• Each student needs a hard drive. Bring hard drives to the next class (11/8).

• Each team should be prepared to show their Story #2 Rough Cut during the next class (11/8).

• Next week we are focusing on potential career paths in arts and media. In the reflections below, please tell us what your interests are in arts and media, and any questions you have about navigating the professional media world during and after college.

Read, Watch and Write.

• Reading #1: Thomas Friedman's “Need A Job? Invent It.” 

• Reading #2: Graham Nolte's "Being Freelance: Advice and Tips from a Freelancer Cameraman and Director"

• Reading #3:  Deborah Lee James' "Learn to See the Plan A in Your Plan B"

• Viewings:

• Reflections: Students should write reflections on readings and viewings and submit reflections using the form below by 12pm Sunday, November 6th. 
REMINDER: 25% of your final grade will be based on class participation and reflection papers. See Reflection Papers under grading on the overview page for an exposition of this assignment.
    Each paper will be a first-person response (what did the readings/viewings mean to the student, what did he/she get out of it, and how does it relate to issues the class has discussed or experiences in the student’s life, etc.), and a question based on the readings/viewings. This question could be about something the student did not understand, about issues the student believes were not addressed, or about anything else the student was curious about while reading or watching. Throughout the semester, guest speakers will have conversations with the class in person or via Skype/Google Hangout. The students will research the guests, write their pertinent questions about the experience (what did the conversation mean to the student, what did she/he get out of it, and how does it relate to issues the class has discussed or experiences in the student’s life, or what does she/he want to ask and learn if prior to conversation). These will also be included in the reflection papers.
Submit

We'll see you on November 8th for Week 11 – Navigating Your Roadmap

Week 11 Guest: Tim Kiernan (521 studies)
NEXT: WEEK 11
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​Do you have a story to tell? Let us help!


Send us an email, or drop us a line on Facebook or LinkedIn using the links below. 

©2015-2020 Locomotion Media Group, LLC
  • Welcome
  • Motion Pictures
  • Motion Graphics
  • Education
    • AM&I 2015 >
      • AM&I 2015 FINAL VIDEOS
      • Welcome to Duke AM&I
      • Course schedule >
        • Week 1 (Aug 27) >
          • Class Notes - Week 1
        • Week 2 (Sept 3) >
          • Class Notes - Week 2
        • Week 3 (Sept 10) Edit Lab #1 >
          • Class Notes - Week 3
        • Week 4 (Sept 17) Guac Premiere #1 >
          • Class Notes - Week 4
          • Story #1: Food Entrepreneurs
        • Week 5 (Sept 24) >
          • Class Notes - Week 5
        • Week 6 (Oct 1) Edit Lab #2 >
          • Class Notes - Week 6
          • How to set up and light an interview.
        • Week 7 (Oct 8) Guac Premiere #2 >
          • Class Notes - Week 7
          • Story #2: Arts Entrepreneurs
        • Week 8 (Oct 15) >
          • Class Notes - Week 8
        • Week 9 (Oct 22) >
          • Class Notes - Week 9
        • Week 10 (Oct 29) Edit Lab #3 >
          • Class Notes - Week 10
        • Week 11 (Nov 5) >
          • Class Notes - Week 11
        • Week 12 (Nov 12) Guac Premiere #3 >
          • Class Notes - Week 12
          • Story #3: Entrepreneurs
        • Week 13 (Nov 19)
        • Week 14 (Nov 26) No class!
        • Week 15 (Dec 3)
    • AMP 2016 >
      • AMP 2016 Final Videos
      • Welcome to Duke AMP
      • Course Schedule >
        • Week 1 (Aug 30) Intro >
          • AMP Week 1 Class Notes
        • Week 2 (Sept 6) Production Lab and Pitch 101 >
          • AMP Week 2 Class Notes
        • Week 3 (Sept 13) Edit Lab #1, Story #1 Pitch >
          • AMP Week 3 Class Notes
        • Week 4 (Sept 20) >
          • AMP Week 4 Class Notes
        • Week 5 (Sept 27) Edit Lab #2, Story #1 Rough Cut >
          • AMP Week 5 Class Notes
        • Week 6 (Oct 4) Guac Premiere #1 >
          • AMP Week 6 Class Notes
          • Story #1
        • Week 7 (Oct 11) Fall Break
        • Week 8 (Oct 18) American Underground, Story #2 Pitch >
          • AMP Week 8 Class Notes
        • Week 9 (Oct 25)
        • Week 10 (Nov 1) Production Lab #2 >
          • AMP Week 10 Class Notes
        • Week 11 (Nov 8) Edit Lab #3, Story #2 Rough Cut >
          • AMP Week 11 Class Notes
        • Week 12 (Nov 15) Guac Premiere #2 >
          • AMP Week 12 Class Notes
        • Week 13 (Nov 22) Final Presentation Preparation >
          • AMP Week 13 Class Notes
        • Week 14 (Nov 29) >
          • AMP Week 14 Class Notes
        • Week 15 (Dec 6) Final Presentations
    • AMP 2017 >
      • AMP 2017 Final Videos
      • Welcome to Duke AMP 2017
      • COURSE SCHEDULE >
        • Week 1 (Aug 29) Intro
        • Week 2 (Sept 5) Production Lab and Pitch 101
        • Week 3 (Sept 12) Edit Lab #1, Story #1 Pitch
        • Week 4 (Sept 19) PRODUCTION WORKSHOP
        • Week 5 (Sept 26) Edit Lab #2, Story #1 Rough Cut
        • Week 6 (Oct 3) Guac Premiere #1
        • Week 7 (Oct 10) Fall Break
        • Week 8 (Oct 17 American Underground, Story #2 Pitch
        • Week 9 (Oct 24) Production Lab #2
        • Week 10 (Oct 31) PRODUCTION WORKSHOP
        • Week 11 (Nov 7) Edit Lab #3, Story #2 Rough Cut
        • Week 12 (Nov 14) Guac Premiere #2
        • Week 13 (Nov 21) Final Presentation Preparation
        • Week 14 (Nov 28)
        • Week 15 (Dec 5) Final Presentations
    • AMP 2019 >
      • Welcome to Duke AMP 2019
      • MORE INFO >
        • Before we begin...
        • Resources
        • Story Requirements
        • Story Roles and Responsibilities
        • Coffee Talks
      • COURSE SCHEDULE >
        • Week 1 (Wednesday Jan 9th) Intro
        • Week 2 (Monday Jan 14th) Production Lab and Pitch 101
        • Week 3 (Jan 21) NO CLASS MLK
        • Week 4 (Jan 28th) Edit Lab #1, Story #1 Pitch
        • Week 5 (Feb 4th) PRODUCTION WORKSHOP
        • Week 6 (Feb 11th) Edit Lab #2, Story #1 Rough Cut
        • Week 7 (Feb 18th) Guac Premiere #1
        • Week 8 (Feb 25th) American Underground, Story #2 Pitch
        • Week 9 (March 4th) Production Lab #2
        • Week 10 (March 11th) Spring Break
        • Week 11 (March 18th) PRODUCTION WORKSHOP
        • Week 12 (March 25th) Edit Lab #3, Story #2 Rough Cut
        • Week 13 (April 1st) Guac Premiere #2
        • Week 14 (April 8th) Final Presentation Preparation
        • Week 15 (April 15th) Making the Pitch
        • Week 16 (April 22nd) Final Presentations