Week 10 (November 1, 2016) – LINK Classroom 3

Audience and Marketing

• In-class discussion: 
Discuss readings, viewings, and reflection papers.
​Discuss troubleshooting issues or questions from Story #2.
Discuss optimizing content on platforms including YouTube (tags, titles, length, playlists, linking between videos).
​Discuss audience and marketing with special guest. 

• In-class activities: 
Production Lab #2: teams bring camera and audio equipment to class for a hands-on production workshop on light kits, and camera movement. Bring any questions about items covered in Production Lab #1 (composition, natural light, camera speed, aperture, focus, audio, zoom set-up with wired and wireless mics, interview techniques​).

Special Guests

Cara Rousseau (Manager of Digital and Social Media Strategy at Duke University)

​Ned Phillips, Filmmaker/Photographer

Assignments

• Each student needs a hard drive. Bring hard drives to the next class (11/8).

• Each team should be prepared to show their Story #2 Rough Cut during the next class (11/8).

• Next week we are focusing on potential career paths in arts and media. In the reflections below, please tell us what your interests are in arts and media, and any questions you have about navigating the professional media world during and after college.

Read, Watch and Write.

• Reading #1: Thomas Friedman's “Need A Job? Invent It.” 

• Reading #2: Graham Nolte's "Being Freelance: Advice and Tips from a Freelancer Cameraman and Director"

• Reading #3:  Deborah Lee James' "Learn to See the Plan A in Your Plan B"

• Viewings:

• Reflections: Students should write reflections on readings and viewings and submit reflections using the form below by 12pm Sunday, November 6th. 
REMINDER: 25% of your final grade will be based on class participation and reflection papers. See Reflection Papers under grading on the overview page for an exposition of this assignment.
We'll see you on November 8th for Week 11 – Navigating Your Roadmap

Week 11 Guest: Tim Kiernan (521 studies)